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Saudi Arabia’s Drive Into EVs: Ceer Motors, Lucid, and the Global Fight for the Future of Transport
Saudi Arabia’s first homegrown electric-vehicle manufacturer is stepping onto the global stage, setting up a complex and intriguing rivalry with an American automaker that the kingdom already controls. Ceer Motors, a joint venture that is majority-owned by the kingdom’s sovereign wealth fund, the Public Investment Fund (PIF), officially unveiled two flagship electric vehicle models during…
