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The End of the Traffic Era: Why AI-Driven Search Demands a New Visibility Strategy
Presented by Contentful For decades, the digital marketing playbook has remained remarkably consistent. Marketing teams have fixated on a singular set of metrics: search engine rankings, click-through rates (CTR), and the steady accumulation of organic traffic. The goal was simple—capture the top spot on the search results page and wait for the clicks to follow.…
