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Beyond the Click: Why Modern Marketing Must Shift from SEO to Answer Engine Optimization
Presented by Contentful For decades, the digital marketing playbook has remained remarkably consistent. Marketing teams have measured success through a rigid set of metrics: search engine rankings, click-through rates (CTR), and the steady influx of organic traffic. This "search-first" mentality dictated how companies built their websites, wrote their copy, and invested their budgets. However, as…
